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I remember when I launched my very first newsletter, Tools for Reporters, in 2012. I knew I had a lot to learn about email, but couldn’t find good advice about where to start, how to grow my audience, or even how to measure success for my newsletter.
I’ve come a long way from that first newsletter. I’ve learned a lot over the years — first as the Director of Newsletters at both BuzzFeed and The New Yorker, and now as the founder of Inbox Collective, an email consulting firm I launched in 2019 to help newsrooms, non-profits, and brands send great email.
I started Not a Newsletter for one reason: To share what I’ve learned with people like you.
Email can be such a powerful tool, and it’s why I make this Google Doc free and open to everyone. I’m here to help you get the most out of your email strategy.
Every month in Not a Newsletter, I’ll share...
💡 Ideas and inspiration from around the world of email.
🔧 Recommendations for products and tools to help your email program.
📬 Best practices and resources to implement.
↗️ Tips to grow your audience and drive revenue.
📊 Analysis and trends about what’s happening in the industry.
✏️ Advice from email experts
... and much more!