Want to learn how to get the most out of your email strategy?

Then sign up for Not a Newsletter, a Google Doc-based guide to sending better email.

Every month, more than 5,000 readers turn to Not a Newsletter to get advice, strategies, and tips to send better newsletters. Join them and start building a better email strategy today!


Hi, I’m Dan Oshinsky, and
I write Not a Newsletter
every month.

Dan Oshinsky

I remember when I launched my very first newsletter, Tools for Reporters, in 2012. I knew I had a lot to learn about email, but couldn’t find good advice about where to start, how to grow my audience, or even how to measure success for my newsletter.

I’ve come a long way from that first newsletter. I’ve learned a lot over the years — first as the Director of Newsletters at both BuzzFeed and The New Yorker, and now as the founder of Inbox Collective, an email consulting firm I launched in 2019 to help newsrooms, non-profits, and brands send great email.

I started Not a Newsletter for one reason: To share what I’ve learned with people like you.

Email can be such a powerful tool, and it’s why I make this Google Doc free and open to everyone. I’m here to help you get the most out of your email strategy.


Every month in Not a Newsletter, I’ll share...

📬 Resources to help you improve your email strategy

💵 Tips on ways grow your audience and drive revenue from newsletters

💡 Ideas and inspiration from around the world of email

✏️ Advice from email experts

🔧 Recommendations for products and tools to help your email program

... and much more!


Sign up for Not a Newsletter today!