Looking for ideas to help you get the most out of your newsletter strategy?

Then sign up for Not a Newsletter, a guide to sending better email.Every month, more than 8,000 readers turn to Not a Newsletter to get advice, strategies, and tips to send better newsletters. Join them and start building a better email strategy today!

* indicates required

Hi, I’m Dan Oshinsky, and
I write Not a Newsletter
every month.

Dan Oshinsky

I remember when I launched my very first newsletter, Tools for Reporters, in 2012. I knew I had a lot to learn about email, but couldn’t find good advice about where to start, how to grow my audience, or even how to measure success for my newsletter.I’ve come a long way from that first newsletter. I’ve learned a lot over the years — first as the Director of Newsletters at both BuzzFeed and The New Yorker, and now as the founder of Inbox Collective, an email consulting firm I launched in 2019 to help newsrooms, non-profits, and brands send great email.I started Not a Newsletter for one reason: To share what I’ve learned with people like you.Email can be such a powerful tool, and it’s why I make this Google Doc free and open to everyone. I’m here to help you get the most out of your email strategy.


Every month in Not a Newsletter, I’ll share...

💡 Ideas and inspiration from around the world of email.🔧 Recommendations for products and tools to help your email program.📬 Best practices and resources to implement.↗️ Tips to grow your audience and drive revenue.📊 Analysis and trends about what’s happening in the industry.✏️ Advice from email experts... and much more!


Sign up for Not a Newsletter today!

* indicates required